We have some news we’ve been waiting to share: Apple has officially featured Gabriela Ceballos Jewelry in its Small Business Success Stories.
It’s a proud moment for our whole team, and we wanted to celebrate it with you, the people who helped make it possible.
Where it all began
Every piece at Gabriela Ceballos tells a story, and so does the brand. After moving from Venezuela to the U.S. in 2016, our founder started this business from the ground up, funded entirely by her own savings.
In the early days that meant folding tables at New York City street markets, original designs on display, and social media to spread the word.
The Charm Bar changed everything
Then came the Charm Bar. Our build-your-own experience lets you choose from dozens of rotating charms to create a piece that carries your memories, milestones, and meaning.
When it went viral, customers started pouring in. That momentum took us from street markets to more pop-ups and, today, six stores across New York and California, plus a dozen pop-ups, with a team of 60 people across the country.
“It all runs on Apple.”
Gabriela Ceballos, Founder & CEO, on how the business runs from first idea to the store floor
Growing without losing the charm
The real challenge of growth is staying true to what made you special in the first place. Apple’s feature highlights how we’ve done that with technology that is lean, mobile, and easy to scale.
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iPad and Shopify
Our team builds Charm Bar orders on the floor, and inventory updates automatically every time a charm is pulled.
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Tap to Pay on iPhone
We take payments anywhere in a store or at a pop-up, with no extra hardware.
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iPhone and CapCut
The team shoots, edits, and posts content the same day, so we can engage with you in real time.
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MacBook Air
Our founder stays connected to everything, from designing new pieces to managing operations across every location.
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Apple Business and Apple Maps
New devices are ready for new teammates, and our photos, hours, promotions, and events stay current in Apple Maps.
Why this matters to us
Seeing our hard work recognized by Apple means a lot to everyone on this team. But the best part of this story is you. Every charm you’ve chosen, every piece you’ve designed, and every memory you’ve shared with us helped build this brand.
Thank you for being part of our journey. We can’t wait to show you what’s next. Visit us at any of our stores or build your own piece at the Charm Bar.
