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Walk-ins welcome. No reservation needed.

Gabriela Ceballos Nolita

Pick your charms, build your piece, and wear it out the door. Our Nolita boutique is on Mulberry Street, in the middle of the neighborhood.

The Gabriela Ceballos Nolita store at 242 Mulberry St, New York

Visit us in Nolita

Address

242 Mulberry St
New York, NY 10012

Get directions

Hours

Monday10 AM to 7 PM
Tuesday10 AM to 7 PM
Wednesday10 AM to 7 PM
Thursday10 AM to 7 PM
Friday10 AM to 8 PM
Saturday10 AM to 8 PM
Sunday10 AM to 7 PM

Getting here

We are between Prince and Spring Streets. The closest subway stops are Spring St (6) and Prince St (N, R).

About our Nolita store

Nolita, short for North of Little Italy, is one of Manhattan's most walkable neighborhoods: independent boutiques, corner cafes, and design studios packed between SoHo and the Bowery. Mulberry Street runs right through it, and the street has long been tied to the area's Italian American roots. Each fall the San Gennaro Feast fills Mulberry between Canal and Houston Streets.

That history is personal for us. Our founder, Gabriela Ceballos, spent seven years selling at street markets, including San Gennaro on Mulberry Street, so opening a store here feels like coming home.

What makes this location its own is the exclusive Mulberry Street charm collection, which you will not find at our other shops, along with Italian charms and everyday pieces made for wearing on repeat. As our newest New York boutique, it is a neighborhood stop where our team helps you choose, place, and style your charms, then you leave wearing something made just for you.

While you are nearby, visit Old St. Patrick's Cathedral on Mulberry Street, browse the shops along Prince Street, grab a coffee or a slice in Little Italy, or walk west into SoHo. We are between Prince and Spring Streets, an easy walk from the Spring St (6) and Prince St (N, R) subway stops.

In-store events and offers

Trunk shows, pop-ups, and in-store-only offers will be listed here. Follow @gabrielaceballosd for the latest announcements.

Every day

Personalized Charm Bar Experience

Build a personalized charm bracelet or necklace at our charm bar, any day we are open. Pick your charms, get help with placement, and wear it out the door.

Walk-ins welcome. No reservation needed.

What customers say

Read reviews from our Nolita customers on Google, and tell us about your own visit.

See our Google reviews

See it on Instagram

Fresh charm drops, customer creations, and what is happening on Mulberry Street.

Follow @gabrielaceballosd

Your party, your charms

The Nolita store is open for private events. Tell us what you are celebrating and we will help you plan a charm bar experience for your group.

Bringing more than 8 people? Email us to reserve space for your group.

Email [email protected]
  • Corporate events
  • Bachelorettes
  • Birthdays
  • Bar and bat mitzvahs
  • And more

Nolita store FAQs

Do I need a reservation?

No. Walk-ins are always welcome at our Nolita store. Stop by any time during store hours.

What if I have a group bigger than 8?

Email [email protected] and we will share details on reserving a space for your group.

Can I host a private event at the Nolita store?

Yes. We host corporate events, bachelorette parties, birthdays, bar and bat mitzvahs, and more. Send an inquiry to [email protected] with your date, group size, and the kind of event you have in mind.

Where is the Nolita store?

We are at 242 Mulberry St, New York, NY 10012, between Prince and Spring Streets.

What are the store hours?

See the hours listed in the Visit us section above. Holiday hours are posted on our Instagram and website.

How does the charm bar work?

You choose your own charms and we build them into your piece with you in the store. Our team can help you pick, place, and style, whether you know exactly what you want or are starting from scratch.

What makes the Nolita store different?

Nolita has an exclusive Mulberry Street charm collection, plus Italian charms and everyday pieces. The space has its own look, a cozy neighborhood boutique feel, while the charm bar concept stays the same.

Is the charm selection in store the same as online?

Many styles overlap, but the store carries pieces you will not find online, including the Mulberry Street collection. Selection changes, so stop in to see what is new.

How long should I plan to spend in the store?

Plan for a relaxed visit. Browsing and building take longer when you are choosing for a gift or a group, so give yourself extra time if you are celebrating.

Can I shop for a gift?

Absolutely. Our team can help you pick charms and pieces for someone else, and gift shopping is one of our most popular reasons to visit.

How do I get to the Nolita store by subway?

Take the 6 to Spring St or the N or R to Prince St. Both are a short walk from Mulberry Street.

Do you have other locations?

Yes. We also have stores in the West Village and SoHo in New York, plus Los Angeles and San Diego. Visit our locations page for details.

How can I contact the store?

Call (347) 353-1899 or email [email protected] and our team will get back to you.

Come say hi on Mulberry Street.

Get directions
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